I help service-based businesses design and automate high-performing email campaigns that guide people from first enquiry through to final sale.
No matter what stage your lead is at, I’ll help you send the right message at the right time.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter — making it ideal for service-based lead generation.
Welcome emails are often the highest-performing messages in a campaign, with open rates averaging 69% — a powerful opportunity to make a strong first impression.
If you're in B2B, email is the most preferred communication channel — with 77% of buyers saying they'd rather be contacted via email than any other method.
Across all digital channels, email still ranks highest for generating conversions — beating search, social, and display. Adding email to your paid marketing efforts makes all the difference to your conversion rate.
Email is still one of the most effective and overlooked marketing tools for service-based businesses. While social media platforms change algorithms, paid ads fluctuate in cost, and SEO takes time to build, email gives you a direct, consistent way to stay in front of your prospects.
When someone joins your list, they’re giving you permission to speak to them. That makes email personal, targeted, and incredibly high intent. Whether you're nurturing new leads, following up after a call, or sharing helpful content — email keeps the conversation going long after someone leaves your website.
Email isn’t just cost-effective — it’s powerful. Done well, it can guide leads through long sales cycles, re-engage cold contacts, and turn one-time enquiries into long-term clients. And unlike other platforms, you own your email list. No algorithms, no restrictions — just your message, directly in their inbox.
If your business relies on trust, communication and follow-up — email should be one of your core channels.
Below are some questions that may help you to understand in more detail what to expect from an email marketing campaign.
I do both. You’ll get help with subject lines, content structure, and messaging — whether I’m writing from scratch or refining what you already have.
I’m experienced with tools like Mailchimp, ActiveCampaign, HubSpot and Pipedrive but I can work with whatever platform you’re already using — or help you pick the right one.
Yes — I’ll set up proper tracking so you can monitor opens, clicks, replies, and conversions. If you’re using a CRM or pipeline tool, we can connect the two for even better insight.
Yes — I can help you build both types. From welcome sequences and nurture flows to newsletters and broadcast campaigns, everything is mapped around your sales process.
It depends on your offer and sales cycle, but most nurture flows work well with 3–7 emails. I’ll help you structure a sequence that fits your audience and lead time.
It depends on the size and scope of the campaign but I always offer value. For email design services, I charge based on how many emails you want to create and the maximum I charge for one email is £100. For automations and CRM work, I charge based on the scope of the campaign. Book a call and I’ll give you a tailored quote based on what you need.