Looking to advertise on Facebook or Instagram? I offer full-service Facebook Ads management that helps you attract high-quality, relevant leads.
With over 40 million active UK users, Facebook and Instagram offer more reach than any other ad platform.
But this isn’t about reach — it’s about relevance. Meta’s powerful targeting tools let you reach exactly the people most likely to need your services. That could mean retargeting website visitors who didn’t convert the first time, or putting your offer in front of entirely new prospects based on their behaviour, interests, or job title.
There are a number of ways we can advertise on the Meta network...
The number of people who use Facebook every month — making it the most widely used social platform in the world.
The estimated number of active Facebook and Instagram users in the UK, offering huge potential reach for local and national campaigns.
Facebook accounts for more than 70% of all social media advertising spend globally. Even with competition from TikTok and LinkedIn, Facebook and Instagram still dominate ad budgets due to their performance and reach.
Facebook and Instagram aren’t just for engagement — they’re high-performing lead generation platforms with powerful targeting tools.
You can reach users based on interests, behaviours, job titles, life events, and more, creating hyper-relevant campaigns that convert.
Meta also supports a wide range of ad formats — from native lead forms to full landing page funnels — and integrates easily with your CRM or email platform for seamless follow-up.
With strong reach, flexible creative options and lower CPCs compared to search, Facebook Ads remain one of the most cost-effective ways to build your lead pipeline.
Below are some questions that may help you to understand in more detail what to expect from advertising on the Meta platform.
Your budget depends on your industry, goals, and audience size, but I typically recommend starting with at least £500–£1,000 per month for lead generation. This gives the algorithm enough data to optimise performance and gather meaningful results.
You might start seeing early results — like clicks or leads — within the first few days. But Facebook needs time to learn who responds best to your ads, which is why performance usually improves over the first 1–2 weeks. The more data the campaign collects, the faster it can optimise. That’s why having a reasonable budget, finding the right graphics and copy, and letting the ads run consistently is so important.
I specialise in service-based businesses — from mortgage brokers and financial advisers to consultants and investors. If your business relies on enquiries, calls, or appointments, Facebook Ads can be a powerful lead generation tool. However, it's a lot better for advertising to a consumer base rather than B2B.
Yes — I set up full tracking using Meta Datasets and conversion events, and can integrate directly with your CRM or email platform so you know which ads are driving real results.
Yes — Facebook Lead Ads allow users to submit their details directly within the platform, which works especially well on mobile. However, for higher-value services or more complex offers, a well-designed landing page may convert better.
Facebook offers some of the most advanced targeting options available — from interests and behaviours to job titles and custom audiences. When used correctly, it’s highly effective for reaching the right people at the right time. It's always vital that the ads are relevant to the audience you're targeting also – sometimes, depending on the industry, it's better to advertise to a broader audience with direct messaging in your ads.
Every campaign is actively monitored and optimised. If something isn’t performing, I’ll test new audiences, creatives, or landing pages — and report back with what’s being improved and why.
No — I handle all of that for you. I’ll write your ad copy, suggest creative formats, and either create or guide your visuals. If you have brand assets, I’ll incorporate them too – consistency and relevance is key.